THIS MONTH, Clorox, a company almost synonymous with the environmental lightning rod chlorine, is going national with what might seem like an unlikely product line: a family of natural cleaners sold under the Earth-friendly name Green Works.
When consumer products like Clorox venture into the market for green cleaning products, that says a lot about how much the home care industry has changed in the past two years. Once solely the province of fringe players, green or sustainable cleaners are attracting the interest of big corporations in America and elsewhere. In such products, companies see both a growing market and a way to burnish their environmental credentials.
This new interest is proving to be a wake-up call to chemical companies that supply the cleaning products industry. Simply providing ingredients that are safe and effective-long the chemical industry's primary goal-may not be enough anymore to satisfy customers who want to market their products as green. Source
A few days ago Just A List posted information on making Green products. Thank you Susan.
Beyond Organic Healthy Food
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